Stealth Mode Active
Just when you think tech could not be any better.
Own Every Angle
We are engineering a high-impact breakthrough behind closed doors. Something extraordinary is taking shape.
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Founders & Leadership Team
50 years. A dozen brands. Built for this.
Eddie Cole
FounderOperator and brand veteran across helmet, moto, bicycle, and protective gear.
Tag Metals • Matrix • Answer • Pro Taper • Manitou • Six Six One • 101 Bikes
Toby Henderson
FounderPro BMX/MTB racer turned brand builder. Founded six+ action-sports brands.
THE • SYNDYT • BOX Components • Intense BMX • ITS • Sinz
Operating Bench
Todd Huffman
Marketing
35+ yr media & marketing veteran, broadcast & campaigns.
Jeff Chi
Global Product Mgmt
35+ yr product dev & global manufacturing veteran.
Scott Melanson
Industrial Design
Lead Engineer & Industrial Designer with 15+ yrs creating award-winning products.
Need SAFE access? Request credentials from Eddie Cole